Producing the content is one challenge but it goes hand in hand with designing an effective content management framework. A strong content management framework design involves composing it strategically in the first step. While defining the target audience, content producers must look for the effective ways to compose content according to audience’ needs and then comes management of this content. Even the smartest content could go unnoticed if not managed well.
Content management framework; 5 best routes
1) Format follows story
Content is always presented to audience in the form of a story whether it is an image, text or a video. Designing an effective content management framework ensures that the format of the content follows the story line. As a content strategist, one needs to decide which platforms to use to tell a story to the audience. Some stories can incorporate all the platforms very well. Every platform should be used in a specific way, depending upon the requirements of the story. A wrong format can cause destruction of a great story hence, it is essential to look at the story line to choose the best medium of storytelling.
For example, the best platforms for images are Instagram and Pinterest while a thoroughly written story in the form of a blog or an article can be best accommodated on Facebook or Google+. This article describes the requirements of every platform in detail.
2) Follow the audience’s needs
Agenda of people searching for the content varies at different times. Today, content production isn’t about “one size fits all”. Rather, depending upon audience’s needs, one must provide choices to the audience while producing the content which the audience likes.
Depending upon audience’s response, this also helps in deciding which platform choices are working best for the selected niche. This is the basic level of interaction with the audience, where it can be assessed that what does the audience require and how should the content respond to it.
Audience’s needs are opportunities for content creators. Addressing them well helps in the growth of the audience size and thus the popularity of the content. Content management framework is always designed around the audience’s choices and as a result, a good piece of content clicks.
3) Community development
Upgrade the basic interaction with audience by making them engaged in the content. This involves their active participation in comments, discussions and feedback. And this is possible only if their needs are being addressed in the most desirable way.
4) Research & testing
Managing the content is all about doing more and more research on the audience and testing as many ideas as one finds relevant to the niche. The ideas reflecting the right tone and voice for the target group will generate maximum audience response.
5) Mark your presence
One very effective measure to include in the content management framework is taking part in the community to help others. So, involving in other relevant communities is as important as making our own community. Both contribute to effective management of the content but one also learns the most recent techniques and tools being used by others. This is the most important content management framework technique being used nowadays. So, it is essential to mark the presence in those communities and groups where our target audience is found. Post the content there and get involved in discussions. This will make the target market realize our presence as an Influencer.